This blog is no longer active and only meant for archive purposes.

Where to Start When You Start Thinking About Impact

By Sahar Driver, Impact Producer: (This post was taken from Sahar’s wonderful blog, found here.) The impact producing space has grown dramatically in the last few years. People are catching…


Great Read About The Elements of Impact From Caty Borum Chattoo

Fledgling friend and Engagement Lab Advisor Caty Borum Chattoo has recently published this great article about the six elements of the Blackfish outreach campaign that led to social impact:  Amplified Community…


Announcing Our Next Fledgling Engagement Lab

We are excited to announce that we will be starting our next Fledgling Engagement Lab in 2016.  The Lab brings together a small number of social issue documentary film teams…


Setting A Course For Impact Analysis in 5 Steps

Written by Lindsay Green-Barber, The Center for Investigative Reporting: If there is one overarching lesson that we at The Center for Investigative Reporting have learned over the past two years of impact measurement and analysis, it is this: There is no unitary metric for media impact.  …


Viewer & Educational Guide Tips

Written by Emily Verellen Strom: Fledgling’s Engagement Lab members recently had an online conversation about viewers guides. What works? What is the right length? Who should contribute? One Lab member recently completed a 130-page guide with the support of their non-profit partners and is feeling overwhelmed by the depth of the content. Here are a few quick tips that other Lab members offered……


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